The 2019 list of Canada’s most valuable brands has a couple surprises

BrandZ, the world’s largest global equity study, has released the list of Canada’s most valuable brands in 2019. Unsurprisingly, RBC and TD Canada came out on top, but there are a few fun facts lying around in the report.

Both of Canada’s largest banks are valued at over USD $20B each, while telecoms giant Bell trails in third at USD $13.3B. Those three were the only Canadian brands to be valued at over $10 billion, but a couple of sleepers came close.

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For example, did you know that the apparel company Lululemon is worth a whopping $7.5B? As a brand, it’s more valuable than CIBC, Rogers, and Telus. Now that’s a serious number to put beside yoga pants.

Tim Hortons also landed in the top 10, trailing Lululemon by about a billion dollars. Once again though, we had no idea that the fast-food chain known for Timbits had so much value tied to it.

Of course, we’re just scratching the surface of an incredibly in-depth report here. The list of Canada’s most valuable brands includes metrics like consumer confidence and differentiation. It also includes important next steps for Canadian brands.

You can check it out in full here.