New Facebook Shops feature to help businesses struggling amid COVID

Facebook is the newest social media platform to offer a simplified online shopping experience in order to help businesses struggling amid the COVID-19 outbreak.

Basically, the idea is that with these free, ‘easy to create’ shops, people scrolling through the app will be able to purchase products right from the store’s profile. Convenient! 

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“I think this particularly important right now because so many small businesses are moving online to deal with the economic fallout from Covid-19. As people are being told to stay home, physical storefronts are having a hard time staying open and millions of people are losing their jobs,” FB Founder Mark Zuckerberg, said in a recent post. 

Instagram was the first to implement profile storefronts earlier this month, but Facebook has taken the idea a few steps further.

Facebook “shops” will show a full inventory and in the near future, will also use augmented reality. This AI feature will help shoppers ‘try on’ accessories or makeup and tag products in their feeds when they find things that they like.

“This all adds up to something quite powerful. If you’re running a small business or you’re thinking of starting one – even from your living room – you now have a whole suite of tools available that can help you serve people,” Zuckerberg said.

Yeah, this is definitely something we can get behind! Great job Zuck, Facebook Shops could be a huge help to small businesses! We love it.