Aritzia just launched their first-ever men’s product
One of Canada’s most successful homegrown apparel stores is about to launch its first-ever men’s product! Boys, now there’s something in the Aritzia trip for you besides obligatory purse holding.
Aritzia is one of the country’s premier retailers, pulling in over $200 million yearly. However, until now their offerings have been exclusively feminine.
If you’re Canadian and you shop at Aritzia, you might have realized they’ve actually got the outerwear thing down solid. Perks of being a Canadian company, they actually understand winter and how to dress for it.
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One of their most popular items is the Super Puff jacket. You’ve seen it on the likes of Kendall Jenner and every third girl in your city, we’re sure. According to Aritzia, it contains 100% responsibly sourced goose down and is engineered to deliver warmth to -30°C.
Designed with maximalist proportions (lol obviously), this version is made from an innovative Japanese ripstop fabric that’s water repellent and movable.
The jacket is super warm, super-bright, and Super Puffy. Now, dudes (or chicks who just like the men’s design better) can get in on the Puff too! Mr. Super Puff is available in limited quantities in select stores and online. Maybe there’ll be more menswear to come? Keep those eyes peeled, except not too peeled cause some of these Super Puffs are way bright.
