Instagram now lets you shop without leaving the app
Via Sked SocialPhoto via Everyday TouristPhoto via ArchDaily
You see something cute in an Instagram ad. You click, multiple new tabs open, you’re redirected three times, your phone crashes, and in the distance… sirens. However, Instagram shopping is getting a whole lot easier, everyone! Now, you can buy those cute sponsored products without leaving the app.
Instagram will first launch its new in-app checkout in the States. There are currently only 20 brands involved, but they are all big players. These include Adidas, Nike, Zara, Kylie Cosmetics, and MAC. Additionally, more brands are set to join in the next few months.
Look for the little shopping bag symbol on product images. Then, the app will prompt you with a “checkout on Instagram” label. You’ll go through all the usual online shopping steps. Firstly, shipping info and billing info. Secondly, momentary panic and regret. Finally, satisfaction.
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At the moment you’ve got the trusty credit card and PayPal options. However, in the near future, there’ll be options for Shopify, BigCommerce, ChannelAdvisor and CommerceHub.
The Instagram shopping channel is set to take over the world, and we’re not sure if we’re into it. JK, we’re waaaay too into it. RIP credit card.
