Drake & LeBron James are launching a new Canadian sports company
What’s the natural progression from unofficial assistant head coach? Where Does Champagne Papi go next? Drake and LeBron James figured it out. The two are teaming up to launch a new Canadian sports media company together. Teamwork makes the dream work!
LeBron already runs Uninterrupted with a longtime partner (who isn’t Drake) in the States. Now, Uninterrupted is going to be launching in the Great White North with an assist from Drakey Drake.
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The company is a platform for athlete-driven content, putting the spotlight on athletes, their stories, relevant events, and sports happenings. This vision will remain the same for the Canadian version. In fact, according to Variety, one the of the first orders of business is a first-look deal with Serge Ibaka.
Also, there’s a motivational series coming from former Blue Jays pitcher Marcus Stroman, called “Height Doesn’t Measure Heart.” The series will highlight shorter-than-average players and their successes.
Some of the same content from the OG Uninterrupted will also air up here, along with Canadian-specific specials. Remember when Drake and LeBron James first met and Drake was way too excited? Things seem to have gone pretty well since.
